Step Up for Clean Water: A Global Challenge Connecting Wellbeing and Purpose
In a world where wellness often focuses inward—on individual health, stress reduction, and daily balance—Woliba For Good is redefining what it means to be well.
It’s not just about personal progress. It’s about shared purpose.
This fall, Woliba is launching its next Global Charity Challenge: “Step Up for Clean Water,” in partnership with The Water Project, a nonprofit dedicated to providing reliable access to clean water in sub-Saharan Africa.
From November 2 through December 2, 2025, thousands of employees, teams, and companies across the globe will step up—literally—to turn movement into measurable impact.
The concept is simple: walk more, give more, and make every step count.
Why This Challenge Matters
Across sub-Saharan Africa, millions of people still lack reliable access to safe drinking water.
For many, that means walking miles each day just to fetch water—often from unsafe sources. The time and effort lost to this daily task can mean fewer hours for education, work, or community building.
At the same time, here in the workplace wellness world, we know that movement—something as simple as walking—is one of the most effective ways to boost mental clarity, reduce stress, and improve long-term health.
That’s the connection Woliba wanted to create: a global challenge that ties personal wellbeing to collective impact.
As Nathan Figg, CEO of Woliba, explains:
“Clean water is foundational to health, dignity, and opportunity. This partnership turns everyday movement into meaningful global impact—one step at a time.”
How the Challenge Works
The Step Up for Clean Water Challenge invites participants to increase their daily step count or set a personal movement goal throughout November. Whether walking 5,000 steps or hitting a personal best, each stride contributes to a greater purpose.
Here’s how it works in practice:
- Track your steps through Woliba’s digital wellness platform.
- Engage with your team through leaderboards, social feeds, and impact milestones.
- See your impact grow in real time, as total steps and funds raised are displayed live.
- Celebrate on Giving Tuesday (December 2, 2025) with global results and stories from The Water Project’s fieldwork.
Fifty percent of all Woliba software fees from participating organizations will be donated directly to The Water Project, and 100% of individual contributions made by participants will go straight to supporting clean water initiatives.
It’s fitness with purpose—and purpose that flows.
Why Clean Water and Wellness Belong Together
At first glance, corporate wellness and clean water might seem like separate causes.
But the connection runs deep.
1. Both Start with Access
Wellness at work begins with access—access to resources, tools, and opportunities that empower people to care for their bodies and minds.
Clean water access is the foundation of physical health and community wellbeing. Without it, no other wellness initiative can succeed.
2. Both Create Ripple Effects
When employees are well, teams thrive. When communities have water, economies grow.
Each step in this challenge symbolizes a ripple—small individual actions adding up to large-scale change.
3. Both Require Sustainability
Temporary wellness programs don’t work, just like temporary water wells aren’t enough.
That’s why The Water Project emphasizes sustainability—tracking every water source to ensure it continues to function for years. Similarly, Woliba designs long-term, data-driven wellness programs that keep engagement flowing beyond a single event.
Inside the Partnership: The Water Project
Founded in 2006, The Water Project has helped more than 900,000 people gain access to clean, safe drinking water through 2,600+ active water points across Kenya, Sierra Leone, and Uganda.
Their model focuses not just on building wells but on creating systems for long-term reliability.
Each project includes:
- Community collaboration in planning and implementation
- Hygiene education to promote healthy habits
- Ongoing monitoring using real-time data to track water flow and maintenance needs
By combining local leadership with transparent reporting, The Water Project ensures that every donation continues to make a difference—long after the initial funding.
For Woliba, this accountability and focus on sustainable health perfectly align with our own mission.
The Power of Woliba For Good
The Step Up for Clean Water Challenge is part of Woliba For Good, a growing initiative that integrates social impact into workplace wellness. Each campaign ties physical activity, mental health, and team connection to a meaningful global or local cause.
The idea is simple:
When people move together for something bigger than themselves, wellness becomes culture.
Previous Woliba For Good Highlights
- Earth Month Challenge – Focused on eco-friendly habits like recycling, walking meetings, and waste reduction.
- Mental Health Awareness Challenge – Encouraged gratitude journaling and mindfulness breaks to support mental wellbeing.
- Feed the Future Campaign – Linked wellness challenges to donations supporting food security initiatives.
Each campaign creates measurable outcomes for both employee wellness and charitable giving—proving that the healthiest cultures are those that give back.
Why This Matters for HR and Business Leaders
For HR leaders, Woliba For Good isn’t just a feel-good initiative—it’s a strategic engagement tool.
Boost Participation
Employees are more likely to join wellness programs when they see a tangible impact beyond themselves. A global cause unites diverse teams across locations, departments, and generations.
Build Purpose into Culture
According to Deloitte’s Global Human Capital Trends report, nearly 70% of employees say that purpose-driven work increases motivation and loyalty. Campaigns like Step Up for Clean Water make that purpose visible, measurable, and shared.
Simplify Wellness Execution
Woliba’s platform provides everything—tracking, communication, leaderboards, and donation integration—so HR teams can focus on participation, not logistics.
Prove Impact
Woliba’s analytics tools measure engagement, activity, and outcomes across each campaign. HR leaders can easily show participation rates, total steps, and dollars raised—all through one dashboard.
From Individual Steps to Global Change
This challenge is about transformation—personal, collective, and global.
Every step logged through Woliba’s platform contributes to healthier individuals, stronger teams, and more resilient communities.
Your Steps Create Real Impact:
- 5,000 steps a day can reduce risk of chronic disease by 20%.
- 10,000 participants can collectively walk the equivalent of circling the globe twice in a month.
- One company’s participation can fund an entire community water project.
The beauty of Step Up for Clean Water is its simplicity: wellness and philanthropy walking side by side.
Join the Movement
Whether you’re a small team or a global enterprise, Woliba For Good offers a turnkey way to combine corporate wellness with global impact.
The Step Up for Clean Water Challenge is open to all organizations and individuals who want to make their wellness efforts matter more.
Here’s how to get started:
- Visit WolibaForGood.io
- Register your organization or join as an individual participant
- Sync your device and start stepping toward a healthier planet
- Watch your steps turn into donations that change lives
About The Water Project
Since 2006, The Water Project has worked to end the global water crisis by building sustainable, community-led solutions. Their projects range from drilled wells to sand dams, spring protections, and more—each designed for the long term.
Through ongoing monitoring and maintenance, they ensure that once water flows, it keeps flowing.
Learn more at thewaterproject.org.
About Woliba
Based in Atlanta, Georgia, Woliba is a holistic employee wellness and engagement platform that empowers organizations to build healthier, more connected, and purpose-driven cultures.
Through tools for wellness challenges, recognition, rewards, surveys, and analytics, Woliba helps companies turn wellbeing into measurable business outcomes.
To learn more, visit wolibaforgood.io or explore woliba.io.
Conclusion: One Platform, One Purpose, Infinite Impact
With Step Up for Clean Water, Woliba proves that wellness can go beyond personal goals—it can create global change.
By connecting everyday movement to clean water access, this challenge transforms steps into stories, effort into impact, and wellness into purpose.
So lace up, step forward, and be part of something bigger.
Because when wellness flows, so does hope.
