Woliba vs. Optimity

One Platform. Total Engagement.
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More Than a Wellness App

Optimity promotes healthy habits. Woliba transforms culture—bringing together wellness, recognition, rewards, coaching, surveys, and analytics in one unified platform that drives whole-employee engagement.

Pay for Performance

With Woliba, you only pay for real engagement—not downloads or dormant users. Our pay-for-performance model charges based on monthly active users, so you invest only in what your people actually use.
Optimity charges for access to its wellness app regardless of ongoing participation. Woliba aligns cost with impact, delivering measurable value every month.

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Feature comparison

Woliba vs. Optimity

Woliba
Optimity
Wellness Challenges

Yes

Hundreds of customizable challenges across steps, distance, calories, hydration, nutrition, habits, mindfulness, and more—new themes added regularly

close No

Challenges are primarily step- and habit-based with limited customization and fewer categories
Wellness Content Library

Yes

Weekly articles, videos, workouts, and recipes from Woliba’s in-house wellness team

close No

Micro-learning “nuggets” and general wellness content; not an expanded or customizable content library
Health Risk Assessments (HRAs)

Yes

Built-in, personalized with content recommendations and actionable insights

close No

Offers quizzes and self-guided assessments, but not a full Health Risk Assessment
Live & On-Demand Events

Yes

Stream fitness classes, meditations, and webinars

close No

Not included
Custom Rewards Catalog

Yes

Fully customizable rewards, points tracking, and flexible integration options

close No

Rewards available, but catalog items and reward types are limited and less configurable
Admin Dashboard & Reporting

Yes

Real-time analytics dashboard with engagement trends, risk reports, usage data and team-level insights

close No

Reporting is available but limited—primarily app engagement and activity metrics
Recognition Tools

Yes

Peer-to-peer recognition, birthdays, anniversaries, spotlight awards, manager roles, values-based kudos

close No

No built-in recognition tools
Manager Recognition Tools

Yes

Managers can recognize, reward, and track team-specific data and performance

No

Not available
Platform Customization

Yes

Branding, outcomes, recognition workflows, rewards, messaging—fully configurable

No

Limited customization; most experiences and content are standardized
Modular Product Suite

Yes

Pick and pay for only what you need: recognition, wellness, surveys, coaching, more

No

Single-focus wellness platform without modular expansion options
Platform Evolution

Yes

Continuous improvements and new features based on client feedback across all engagement areas

No

Feature roadmap centers mainly on app-based wellness updates
Employee Engagement Surveys

Yes

Built-in pulse surveys with dashboards and action-planning

No

Not available
Mobile-Friendly Experience

Yes

Sleek, modern, mobile-first UX

Yes

Modern mobile app experience
Customer Support

Yes

Dedicated account manager, fast support, strategic engagement reviews

No

Standard support; limited strategic guidance

Trusted by Companies of All Sizes to Inspire Employees

Why Woliba is the Smarter Choice

A Truly Holistic Platform

Woliba is built around the 12 Pillars of Wellbeing—supporting mental, physical, social, emotional, and professional health. From wellness challenges to recognition, surveys, coaching, and rewards, every feature works together to elevate the employee experience across your entire organization.

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Powerful Admin Dashboards and Real-Time Data

Woliba provides complete visibility into engagement, participation, wellbeing trends, and culture-building activities. Data is easy to understand and designed to drive action.

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Customization Without Limits

From branding to workflows, messaging, outcomes, and reward structures, Woliba adapts to your organization—not the other way around. Optimity offers a preset experience; Woliba gives you full control.

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Built to Power Your Entire Workplace

Creating a work culture is a shared responsibility where every individual plays a vital role and it all starts with selecting the right solution. Allow Woliba to transform this into a reality.

Woliba is my favorite wellness program I’ve ever experienced. The articles and recipes are easy to read and valuable, and I love that I can access everything during the workday. The videos and articles stay current with health trends, which is especially nice.

Lisa Owen

I love the flexibility—there’s no set schedule, so I can explore videos, recipes, and challenges on my own time. On weeks when I have a few extra minutes, I can really take advantage of the app.

Malcolm O’Brien

I give Woliba a solid 10. It offers a lot of informative topics on health and wellness, and I really enjoy the variety of recipes for different health needs. The step challenges are great!

Sumana Disimone

I’d give Woliba a 10! I’m motivated by the point system and love that I can sync my Fitbit to track my steps. As a busy mom of two, it’s great to have a place to log my workouts and stay on track.

Brehan Stetka

The Woliba program keeps me motivated to participate with others and maintain a healthy mindset. I enjoy the challenges, tips, recipes, engagement board, and helpful videos. On a scale of 10, I would absolutely recommend Woliba—it’s been a great program.

Naomi L CDC

Woliba is extremely easy to use! I love the variety of content—sessions, recipes, and articles that support a more holistic approach to wellness. The challenges and points system keep me motivated, and syncing with my watch makes it even easier to stay on track.

Erin Z

Woliba is a great tool for staying on track with your goals. I love that I can earn points in so many different ways, including doctor’s visits and immunizations—other apps don’t offer that range. The mental health resources, yoga, and stretching videos have been especially helpful for managing anxiety and improving flexibility.

Billie Ann M.

Woliba helps set my goals and keep me on track throughout the year. It’s great for staying consistent with daily workouts, discovering new recipes, and learning through wellness education. The challenges use gamification to make healthy habits fun—and the rewards and insurance incentives are a big bonus.

Katie B

Optimity is a wellness app.
Woliba is a total employee experience platform.

If you’re ready to move beyond app-based wellness and build a culture that attracts, retains, and energizes your people, Woliba is ready.

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Why Woliba Wins

Wellness 360 offers a basic toolkit, but Woliba is a complete wellness, recognition and engagement ecosystem. With our in-house wellness team, proactive philosophy, and commitment to personalization, we help you go beyond participation to build a lasting culture of wellbeing. Whether you want to improve employee health outcomes, reduce claim costs, or boost morale and retention, Woliba gives you the data, tools, and support to get there.

See the difference for yourself!

Frequently Asked Questions

Accordion Content

Woliba utilizes a Monthly Active User (MAU) pricing model, ensuring you only pay for employees who actively engage with the platform. This approach offers cost-efficiency and aligns expenses with actual usage, providing better ROI compared to traditional per-seat pricing models.

Absolutely. Woliba offers extensive customization options, allowing you to align wellness challenges, recognition programs, rewards systems, surveys, and branding with your organization’s specific goals and culture.

 Yes. Woliba supports teams in over 25 countries, offering multilingual content, timezone flexibility, and mobile-first access, making it ideal for distributed and international workforces.

Woliba provides access to over 300 wellness challenges, including those focused on physical activity, mental health, nutrition, and more. Challenges are fully customizable to align with your company’s wellness strategy.

 Indeed. Woliba integrates employee recognition, surveys, DEI tools, coaching, and real-time analytics into a single platform, facilitating a comprehensive approach to employee engagement and well-being.

Woliba’s real-time admin dashboard delivers insights into participation rates, wellness trends, recognition activities, and more, enabling HR teams to make data-driven decisions and measure program effectiveness.

 Woliba offers a 60-90 day guided onboarding process, with continuous support thereafter. Additionally, optional program management services are available, starting at $200/month, to assist in running engagement campaigns and wellness initiatives.

 Yes. Woliba’s challenges are designed based on the Transtheoretical Model of Behavior Change, promoting sustainable habit formation through stages of change, motivation, and accountability.

Woliba’s in-house team of wellness professionals, including coaches and mental health experts, curates and updates content regularly, ensuring relevance and alignment with the 12 Pillars of Wellbeing.

Woliba employs points systems, badges, leaderboards, and social feeds to gamify wellness activities, fostering motivation and participation among employees.

Yes. Woliba allows administrators to pre-schedule wellness campaigns, events, and automated communications, streamlining program management and ensuring consistent engagement.

Products

Employee Recognition

Wellness Challenges

Wellness Resources

Employee Engagement Surveys

Employee Coaching & Events

Employee Reward Management

Health Data Management

Solution

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Recognition

Recognition that bolsters company culture, empowers employees, and boosts productivity.