How Blue Federal Credit Union Unified 27 Branches with a Data-Driven Wellness Launch

About

HQ

Cheyenne, WY

Industry

company size

201–500 employees

Woliba Solutions

 Wellness Challenges, Rewards Management, Wellbeing Resources, Health Assessments, Social Feed, Live Events, Reporting Dashboards

Focus Areas

Blue Federal Credit Union partnered with Woliba in January 2025 to launch a unified, data-driven wellness program designed to engage employees across locations, encourage healthier habits, and deliver measurable outcomes. Within just six months, the platform has enabled high enrollment, increased challenge participation, and improved wellness engagement—demonstrating how a single, centralized solution can transform wellness from a passive initiative into a vibrant part of workplace culture.

The Challenge

Before Woliba, Blue faced several key challenges:

  • Employees were spread across 27 branches in two states, making centralized engagement difficult

  • Early survey data revealed high levels of mental exhaustion and elevated sugar consumption

  • Prior wellness efforts lacked structure, variety, and reporting capabilities

  • Leadership needed clear proof that wellness investments would yield measurable returns

  • Admins sought a solution that offered great content and easy support without requiring extra headcount

They needed a wellness platform that could bring their workforce together—digitally and culturally—and support long-term organizational health.

The Solution

Woliba delivered a holistic program built to drive adoption, reward engagement, and support ongoing learning.

Wellness Challenges
Nine platform-led challenges—including step tracking and nutrition-focused activities—drove friendly competition across branches, resulting in 42 million steps logged.

Live Coaching & Lunch-and-Learns
Quarterly events gave employees new tools to manage stress and maintain energy, contributing to small but meaningful improvements in self-reported wellbeing.

Curated Wellness Resources
Employees used short articles, daily tips, and recipe content to support healthier eating and lifestyle habits.

Rewards & Recognition
Woliba’s points-based system helped reinforce healthy behaviors. 112 employees earned badges in just six months.

Real-Time Reporting
Engagement dashboards helped leadership see immediate progress—making it easier to advocate for sustained investment.

The Impact

With strong adoption and growing momentum, Blue’s wellness program is already delivering results.

  • Enrollment: 85.3% (251 of 300 seats filled)

  • Challenge Participation: 54% (up 3.9% since Q1)

  • Wellness Engagement: Up 12–15% since Q1

  • Total Wellness Activities: 9,508

  • Average Activities per User: 37

  • Steps Logged: 42 million

  • Wellness Assessments Completed: 64%

  • Live Events Completed: 200
  • Reward Participation: 112 users earned badges

 

Engagement That’s Raising the Bar

Strong participation is showing just how motivated employees are to stay active and involved.

This kind of feedback reflects how deeply employees are engaging with the platform—and signals growing enthusiasm for continued involvement.

What’s Next

Blue Federal Credit Union plans to build on this early success by deepening engagement and expanding wellness access.

Next Year Goals:

  • Grow enrollment to 90%+ through new-hire onboarding

  • Launch team-based competitions to increase challenge participation to 60%

  • Introduce new events on resilience, stress management, and mindful eating

  • Add more clarity around points and challenge instructions based on user feedback

  • Use real-time reporting to align wellness KPIs with culture and retention goals

With strong executive buy-in and a growing wellness culture, Blue is poised to make wellness a long-term part of its employee experience.

Key Takeaways

Blue Federal Credit Union quickly turned a fragmented wellness approach into a cohesive, data-backed program that spans 27 branches and hundreds of employees.

Through Woliba, they’ve seen strong enrollment, steady growth in engagement, and early signs of healthier behavior. Admins and users alike praise the platform’s content, support, and structure—setting the stage for even deeper cultural impact throughout next year and beyond.

“I’ve attended a few of the lunches and tried a variety of things… I think it’s really, really good. I would recommend it highly.”
Melissa Noble, Program Admin

“I looked at a lot of products before Woliba. We’re seeing really high engagement—and the content, videos, and recipes are excellent.”
Melissa Noble, Program Admin

“I’ve reached the 3,000-point wellness category.”
Kelly G., Blue FCU Employee

Your people are your greatest asset.

Empower them—and your business—with Woliba.

Products

Employee Recognition

Wellness Challenges

Wellness Resources

Employee Engagement Surveys

Employee Coaching & Events

Employee Reward Management

Health Data Management

Solution

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Recognition

Recognition that bolsters company culture, empowers employees, and boosts productivity.