Guide to Effective Employee Engagement Strategies

Introduction

Having a workforce of engaged, productive, happy employees is every business owner’s dream. But, it’s not always the reality.

Are you worried about staff turnover and keeping an engaged workforce in your business?

With only 32% of US employees saying they are engaged at work, you are not alone. 

Many employers don’t understand employee engagement and as a result, their workforce may not be performing at their best.

So how do you keep your staff motivated and invested in their work?

The first steps are learning about the importance of engaged employees. Then, you can work on developing your own effective employee engagement strategies. 

Read on to find out more.

What is Employee Engagement?

First, don’t confuse employee engagement with employee happiness.

While it is certainly true that an engaged employee is more likely to be a happy one, they’re not the same thing. 

It is perfectly possible that a happy employee is not very engaged with the business. They could even be enjoying some of the incentives you’ve provided to increase employee engagement such as free yoga classes, staff picnics or office games can make them happy but not necessarily engaged. 

The more engaged an employee is, the more commitment and motivation they have to do their job well. An engaged employee is also far more likely to go above and beyond what is required of them simply because it will be beneficial to the business. 

Why Should Businesses Care About Employee Engagement?

If your employees are turning up and getting on with the job, why should you care how engaged they are?

Well, there’s doing the job, and doing the job. The engagement of your staff is an indicator not just of their happiness and satisfaction, but also their productivity. 

There are three main reasons why any company should care about employee engagement.

• It Makes Your Business More Money

If your employees understand how their role fits in with the wider aims of the company, they are more likely to see the point of it. And if they understand why their role is important, they will understand