How Lyon Waugh Auto Group Built a Culture of Wellbeing From the Ground Up

In just over two years, this Massachusetts-based dealership group went from zero to nearly full workforce participation — transforming employee wellness into a competitive advantage.
Woliba Corporate Wellness Platform

About

Auto Dealerships

HQ

Massachusetts

Industry

Automotive Retail

company size

96

Woliba Solutions

Focus Areas

The Challenge

Engaging a Dispersed, Fast-Paced Workforce

Lyon Waugh Auto Group operates across multiple dealership locations in
the greater Boston area. Like many automotive businesses, their teams
are fast-moving, physically demanding, and historically underserved by
traditional corporate wellness programs. Leadership recognized that a
disengaged, stressed workforce would ultimately impact customer
experience — and retention.

🏢

Multi-location workforce

Teams spread across dealership
locations with no central hub for
wellness programming.

⏱️

High-pace environment

Sales and service staff with
limited time for lengthy wellness
activities or check-ins.

📊

No baseline data

No visibility into employee
wellbeing, stress levels, or
physical health trends.

💬

Low wellness culture

No existing programs or peer
habits around fitness, mental
health, or recognition.

The Solution

The Impact

The Journey

A Steady Build: Year by Year

Lyon Waugh didn’t flip a switch — they built momentum. Each year on Woliba brought new participation milestones, deeper program adoption, and measurable wellbeing improvement.

01
FEB – DEC 2024 · YEAR 1

Foundation: Getting People In the Door

55% of employees activated and began earning points in their first year. Fitness activities and challenges drove early adoption, with 489 challenge participations. The team explored the platform and began establishing habits, earning nearly 2 million total points as a company.

02
JAN – DEC 2025 · YEAR 2

Growth: Broader Participation, Richer Programs

Active users grew 21% to 67% of the workforce. Challenge participation more than doubled to 1,137 entries, and event attendance increased 250% (from 6 to 21). The Health & Wellness Assessment completion reached 34%, giving leadership their first real window into employee health trends.

03
JAN – MAY 2026 · YEAR 3 (YTD)

Breakthrough: Near-Universal Engagement

By early 2026, 99% of the workforce (95 of 96 employees) had earned points — in just five months. Event attendance skyrocketed with 72 events attended and 364 on-demand videos watched. Health & Wellness Assessment completion jumped to 48%, a 41% relative increase over 2025.

Engagement Data

Participation Grew Every Single
Year

From 55% active in Year 1 to 99% in the first five months of Year 3, Lyon
Waugh’s workforce engagement trajectory demonstrates what sustained
commitment to wellbeing culture can produce.

55%

Active employees in 2024

Year 1 baseline

67%

Active employees in 2025

↑ 21% growth

99%

Active employees in 2026 (Jan–May)

↑ 48% growth

1312

Challenge entries in 2026 YTD — already surpassed 2025

↑ from 1,137 in all of 2025

KEY RESULTS

The Numbers Tell the Story

From a standing start, Lyon Waugh Auto Group has built one of the most
engaged employee wellness programs in their industry peer group.

80%

Self-reported Health score (2026)

12X

Increase in events attended (2024 → 2026)

6 → 72 events

168%

Growth in challenge participation over 3 years

489 → 1,312 entries

1312

Company Wellbeing Score (2026)

Platform-wide benchmark

What’s Next

WHY IT WORKED

Programs That Fit Real Life

Lyon Waugh’s success wasn’t accidental. It was the result of choosing programming that matched how automotive professionals actually live and work — and building momentum through consistent, low-friction opportunities to engage.

🏃

Fitness-first entry point

Fitness activities drove early adoption with nearly 1.8M fitness points in Year 1 — meeting employees where their existing habits were.

🏆

Challenge culture took hold

Challenges resonated with the competitive nature of a sales workforce. Participation grew 168% from Year 1 to Year 3.

🎥

On-demand flexibility

364 on-demand videos watched in just 5 months of 2026 — up from 68 in all of 2024.

🌱

Recognition builds belonging

Peer recognition points contributed to a culture shift — employees noticing and celebrating each other’s efforts across locations.

“Woliba has helped us build a more intentional and engaging wellness program by giving us insight into what truly resonates with our team. We’ve seen participation grow and employees become more connected to their wellbeing.”
Jennifer Kachoris, Benefits Specialist, Lyon Waugh Auto GroupAccess

Workforce Wellness Platform

Access utilized Woliba to make wellness meaningful and visible across our team. Wi th 48% challenge participation and an average of 10 activities per user, our employees stay motivated and connected — all while making administration

Vanessa Hernandez

Wellness Administrator, Access

Your people are your greatest asset.

Empower them—and your business—with Woliba.

Ready to build your wellbeing
culture?

See how Woliba can help your team go from scattered to fully engaged — at any size, in any industry.

You came for growth... don't leave empty-handed.

Get full access to Woliba free for 21 days — challenges, recognition, rewards, and wellness analytics your team will actually use. No credit card Required

Products

Employee Recognition

Wellness Challenges

Wellness Resources

Employee Engagement Surveys

Employee Coaching & Events

Employee Reward Management

Health Data Management

Solution

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

Lorem Ipsum

Recognition

Recognition that bolsters company culture, empowers employees, and boosts productivity.