How Doran CompaniesTurned Wellness Into a Workforce-WideMovement

In under two years, this Minnesota-based real estate and construction firm went from launch to 83% active participation — building a wellness culture that spans office and field teams alike.

About

HQ

Minnesota

Industry

REAL ESTATE & CONSTRUCTION

company size

77

Woliba Solutions

Focus Areas

The Challenge

THE CHALLENGE

Connecting a Diverse, Multi-Role Workforce

Doran Companies operates across real estate development, construction, and property management — meaning their workforce ranges from office professionals to field and site teams. Their previous wellness vendor wasn’t meeting the mark: employees found it cumbersome, engagement was limited, and leadership lacked the visibility to drive meaningful change. They needed a platform flexible enough to meet every employee where they were, and engaging enough to keep them coming back.

🏢

Diverse workforce roles

Office, construction, and property management teams with different schedules, environments, and wellness needs

⏱️

A platform teams avoided

Their previous wellness vendor existed but employees found it cumbersome — participation was limited and the admin experience created friction rather than removing it.

📊

Limited visibility into employee health

No structured way to understand what wellness topics mattered most to their team or where to focus programming.

💬

Outgrown their previous platform

Their previous wellness vendor wasn’t delivering the user experience or engagement Doran needed — they wanted something their team would actually enjoy using.

The Solution

THE CHALLENGE

One Platform, Every Employee

Woliba gave Doran Companies the structure to launch a cohesive wellness program across all roles and locations — with challenges, health education, and recognition tools that made participation easy and rewarding from day one.

Challenge framework

209 challenge entries in Year 1 established a culture of healthy competition — giving employees
a shared goal to work toward together regardless of role or location.

Fitness tracking

Fitness points accounted for the majority of engagement activity, meeting employees where their
existing habits were and building from there.

Health Hub activities

Structured health logging gave employees a consistent daily touchpoint with the platform, contributing to sustained month-over-month engagement.

Peer recognition

Recognition points fostered a culture of encouragement — helping employees across different teams feel connected and motivated.

Rewards & gift cards

In 2026, Doran began distributing rewards and gift cards through the Woliba platform — giving employees tangible recognition for their wellness efforts and meaningfully boosting participation.

The Impact

The Journey

Fast Start, Strong Second Year

Doran Companies launched January 1, 2025 and immediately hit the ground running — building participation and expanding programming depth in their first year, then accelerating further into 2026.

01
JAN – DEC 2025 · YEAR 1

Strong Launch: 74% Activation in Year One

57 of 77 employees activated and earned points in their first year — a 74% active rate that reflects immediate buy-in across all departments. The team collectively walked 71.5 million steps (equivalent to 1.14 trips around the Earth), earned 250,000 points, and logged 71% challenge participation. The year-end Health & Wellness Assessment established a 68% company wellbeing score and 66% employee wellness score — scores that have held consistent into 2026, suggesting a stable foundation to build on as programming deepens. Notably, the Construction department ranked in the top three for engagement — surprising
the admin team and opening new conversations about cross-department recognition.

02
JAN – JUL 2026 · YEAR 2 (YTD)

Accelerating: 83% Active and Challenges Surging

In just seven months of 2026, active participation climbed to 83% of the workforce. A key driver: Doran added Woliba’s Rewards module at renewal — distributing virtual gift cards that meaningfully accelerated engagement. The team also launched a personal daily step challenge, and hosted a 5K celebration event in April that drove points, photo sharing, and a spike in platform activity that carried through into June — the highest single-month total in the program’s history. Challenge entries reached 255, already surpassing all of 2025 with five months remaining.

Engagement Data

Momentum Building Month Over Month

From a strong Year 1 launch to accelerating growth in 2026, Doran Companies has steadily expanded both the reach and depth of their wellness program — with challenge participation and monthly engagement trending consistently upward

71.5M

Steps walked by the team in 2025

≈ 1.14x around the Earth

71%

Challenge participation rate in 2025

Across all departments

100%

Active employees in 2026 (Jan–Jul)

↑ from 74% in Year 1

Top 3

Construction ranked in the top departments for engagement — a result that surprised even the admin team

Wellness spans every role

KEY RESULTS

Growing Faster in Year Two

Doran Companies hit the ground running and has accelerated from there — with participation, challenge engagement, and monthly activity all trending upward heading into the second half of 2026.

245K

Total points earned in 2025

Across 77 employees

225

Challenge entries in 2026 (Jan–Jul) — already surpassing 2025

↑ from 209 in full year 2025

44K

Points earned in June 2026 — highest single month on record

Program peak to date

4,400+

Average points per active user in 2025

Strong individual engagement

What’s Next

WHY IT WORKED

Built for a Workforce in Motion

Doran Companies’ rapid growth reflects a program designed to meet employees across roles and environments — and a commitment from leadership to make wellness a visible, valued part of company culture from the very start.

🏃

Strong first-year adoption

74% of employees activated in Year 1 — a strong foundation that set up the participation growth that followed in Year 2.

🏆

Challenges as the engagement engine

With 255 entries in just the first seven months of 2026, challenges have become the centerpiece of Doran’s wellness culture — creating shared goals that cross team lines.

🎥

Accelerating engagement in Year 2

From February through July, every 2026 month outpaced its 2025 equivalent — with May, June, and July showing particularly strong gains as the rewards program took hold.

🌱

Rewards accelerated Year 2 growth

Introducing gift cards and rewards through Woliba in 2026 gave employees a tangible reason
to stay engaged — contributing directly to the jump from 74% to 83% active participation.

🏆

Data surfaced unexpected wins

Year-end data revealed Construction as a topthree engaging department — a surprise to leadership that
sparked new recognition conversations and a more inclusive approach to programming in Year 2.

“Woliba has been a great way to bring our teams together, especially those who may not otherwise connect in their day-to-day roles. We appreciate that it gives us a space to participate in company-wide challenges while also encouraging each person to
work toward their own personal goals. It’s engaging, easy to use, and makes wellness something we can have fun with together.”

Carrie Imes, Director of Human Resources, Doran Companies

Access utilized Woliba to make wellness meaningful and visible across our team. Wi th 48% challenge participation and an average of 10 activities per user, our employees stay motivated and connected — all while making administration

Vanessa Hernandez

Wellness Administrator, Access

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Recognition

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